Deb Radcliff joined West Marine in April 2013 as Senior Vice President of Marketing. In this role, Deb is responsible for leading West Marine’s strategic marketing direction, accountable for strengthening and evolving all aspects of the West Marine brand and marketing programs.
Prior to joining West Marine, Deb was Sr. Director of Marketing for The Home Depot and Vice President of Marketing for Sports Authority. In both organizations, she oversaw and directed all aspects of the marketing programs, leading the development of integrated marketing plans, leveraging new insights, best practices, innovative executions and media integrations to create growth, improve financial performance and gain competitive advantage.
Deb is an avid sailor who enjoys all sports on the water. She raced competitively while living in Southern California and bare-boated a 58’ catamaran in the British Virgin Islands. Deb and her husband moved back to California and are excited to participate in the sailing scene in Santa Cruz.