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Dean Iwata

Vice President – Store Development
Dean Iwata joined West Marine in 2013 and was named Vice President – Store Development in 2014. Prior to working at West Marine, Dean held a range of positions at REI. During that time he helped grow, implemented a Workforce Management Strategy, and evolved the REI retail prototype store design. Dean’s most recent design development works include Five Gold LEED Certified stores, as well as the first retail store to be fully powered by solar energy. Other roles Dean has had include Business Development, Merchandising, Operations and Store Management.
Dean is a strategic leader with a record for devising and implementing innovative strategies to meet challenging goals; his leadership is focused on results through leveraging individuals’ strengths, building teams and helping people to grow, develop and create team successes.
Dean is an active outdoor and boating enthusiast and over the years has owned a range of watercraft from sailboards and kayaks, to dinghies, cruisers and sailboats. Growing up on the shores of San Francisco Bay, Dean has been a passionate sailor and racer for over 30 years. He and his wife currently enjoy salmon fishing, racing and cruising in Puget Sound and up into the Inside Passage.


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