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Barry Kelley

Executive Vice President – Stores & Wholesale

Barry Kelley is a 30-year veteran of the marine industry, having spent the last 24 years leading West Marine stores, wholesale and direct sales teams. He joined West Marine in 1989 in Southern California as a Store Associate, and was soon called upon to support the company’s expansion on the East Coast. Barry and his wife moved to South Florida, where he took on the role as the first District Manager of the Southeast Region. He was soon promoted to Southeast Regional Vice President and under his management the region grew quickly from the original 5 stores to well over 100. By 2005, the Southeast Region had grown to the largest volume sales region with over 140 stores in 10 states. In addition, the Southeast region had the highest wholesale growth for 7 years running. Managing this incredible wholesale growth made Barry the ideal candidate for the position of Vice President of Port Supply, West Marine’s wholesale division. In 2012, Barry was promoted to Senior Vice President, leading both the Port Supply Team as well as the Shared Services organization. In December of 2013, Barry was promoted to Executive Vice President of Stores and Wholesale. A lifelong boater, Barry equally enjoys a good day sailing or one spent offshore fishing. He currently enjoys life on the central coast with his wife Penny and three children.


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