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Christiana Shi

Independent Director

Ms. Shi joined West Marine’s Board of Directors in September 2011 and also serves as a member of the Audit and Finance Committee and as a member of the Compensation and Leadership Development Committee.

Ms. Shi is currently the President of Global Direct-to-Consumer for NIKE, Inc. In this role, she leads NIKE’s global brick and mortar and digital commerce businesses around the world.

Prior to joining NIKE, Inc. she spent almost 25 years of her career at McKinsey & Company, Inc., a global management consulting firm. From 2000 to 2010, Ms. Shi was director and senior partner and from 1994 to 2000 she was a principle (partner). Prior to 1994, she held numerous positions throughout McKinsey. From 1981 to 1984, Ms. Shi also held numerous positions at Merrill Lynch & Company, Inc.

Ms. Shi also currently serves as a board member of the Freeman Spogli Institute for Internal Studies and the Stanford Alumni Association of Oregon. She also serves as a member of the National Association of Corporate Directors, as well as Stanford Women on Boards.

Ms. Shi holds a B.A. in international relations and economics from Stanford University, and has her M.B.A. from Harvard University. Ms. Shi is an enthusiastic sailor and boater and a late convert to half-marathons and 10Ks.

Independent Director


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